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Masri Rice

Project Description:

Masri is a rice brand produced by PT. Sobrero Quantum. Initially the name was Koembang Oemas, taken from Indonesian old written of Kembang Emas which mean Golden Flower. The logo as well as packaging concept is made based on the golden flower concept and Rice. In the end the name is turned into Masri, but the concept was kept. Overall, the brand is strong, bold in colour and in graphic, for it to stand out in supermarket shelf.

Initial Sketch